Print & Marketing Insights

One of the undeniable benefits of large format printing in the retail environment is its ability to command attention. Studies have shown that consumers are naturally drawn to larger-than-life displays, with research from the Point of Purchase Advertising International (POPAI) indicating that large format displays can increase brand recognition by a staggering 80%.

In today's fast-paced world, consumers are bombarded with countless marketing messages every day. It's no wonder that traditional, one-size-fits-all advertising is becoming less effective. This is where variable data printing comes in.

Litho printing, also known as offset printing, is a popular printing method used by many businesses for their marketing materials, packaging, and other printed materials. But what exactly is litho printing and what are the benefits of choosing litho over digital printing?