Personalised direct mail campaigns can yield response rates up to 50% higher than non-personalised mailings.
In today's fast-paced world, consumers are bombarded with countless marketing messages every day. It's no wonder that traditional, one-size-fits-all advertising is becoming less effective. This is where variable data printing comes in.
Variable data printing allows for the customisation of marketing materials by incorporating unique information for each recipient. Whether it's a personalised name on a printed envelope or a specific message tailored to a particular demographic, variable data printing offers endless possibilities for creating targeted and engaging campaigns.
Direct mailing is one of the most popular applications of variable data printing. By personalising each piece of mail with the recipient's name, address, and other information, businesses can increase the likelihood of their message being read and acted upon. Studies have shown that personalised direct mail campaigns can yield response rates up to 50% higher than non-personalised mailings.
Printed envelopes are another effective use of variable data printing for personalised marketing. A custom envelope is the first thing a recipient sees, so by printing their name or a unique message on the envelope, businesses can make a great first impression and increase the chances of their mail being opened.
Influencer boxes are a relatively new trend in variable data printing, but they can have a big impact on brand awareness and customer loyalty. By customising boxes with the influencer's name or a special message, businesses can create a unique and memorable experience for recipients, increasing the likelihood of them sharing their unboxing experience on social media.
Overall, the benefits of variable data printing for personalised marketing are clear. From direct mailings to printed envelopes and influencer boxes, businesses can create targeted and engaging campaigns that resonate with their audience and drive results. So why wait? Embrace the future of marketing with our 4 step process to begin using variable data marketing in your business.
1
Gather Data
Utilising advanced data analytics: By gathering and analysing customer data, companies can better understand their preferences, behaviors, and purchasing habits. This information can then be used to create highly personalised marketing materials tailored to individual customers.
2
Implement VDP
Implementing variable data printing: Variable data printing technology allows for different elements of a printed piece (such as text, images, and colors) to be customised for each recipient. This enables marketers to create highly personalised and relevant printed materials that grab the recipient's attention.
3
Integrate Augmented Reality
By incorporating augmented reality technology into printed marketing materials, companies can create interactive and engaging experiences for customers. For example, printed materials can be scanned using a smartphone or tablet to unlock additional content, product demonstrations, or special offers.
4
Be Sustainable
Leveraging sustainability and eco-friendly practices: As consumers become more conscious of their environmental impact, personalised printed marketing can be made more sustainable by using recycled or FSC-certified paper and eco-friendly printing processes. This can help companies appeal to environmentally-conscious consumers and differentiate themselves in a crowded market.
