Large format displays can increase brand recognition by a staggering 80%.
One of the undeniable benefits of large format printing in the retail environment is its ability to command attention. Studies have shown that consumers are naturally drawn to larger-than-life displays, with research from the Point of Purchase Advertising International (POPAI) indicating that large format displays can increase brand recognition by a staggering 80%. With such statistics in mind, it’s clear that investing in large format printing is a strategic move for retailers seeking to stand out in a crowded marketplace.
Moreover, large format printing allows retailers to communicate important information effectively. Whether it's a store map, pricing details, or promotional messaging, large format prints can convey information clearly and concisely, helping to enhance the overall shopping experience for customers.
According to a study by FedEx Office, nearly three-quarters of consumers have entered a store solely based on the appeal of a large format sign. To further leverage the power of large format printing and display for improving sales and branding at the point of sale (POS), consider the below key strategies.
1
Strategic Placement
Position large format displays strategically throughout your store to guide customers towards high-margin products or promotional areas. By strategically placing these visuals at key points of customer engagement, such as near checkout counters or in high-traffic zones, you can maximise their impact on sales.
2
Consistent Branding
Ensure that your large format prints reflect your brand identity cohesively across all touchpoints. Consistent branding not only reinforces brand recognition but also instills trust and loyalty among customers, ultimately driving repeat business and fostering brand advocacy.
3
Sustainability
Incorporate interactive elements into your large format displays to encourage customer engagement and participation. Whether it’s QR codes linking to exclusive offers, interactive touchscreens providing product information, or immersive augmented reality experiences, integrating interactive elements can enhance the overall shopping experience and increase sales conversion rates.
4
Interactive Elements
Incorporate interactive elements into your large format displays to encourage customer engagement and participation. Whether it’s QR codes linking to exclusive offers, interactive touchscreens providing product information, or immersive augmented reality experiences, integrating interactive elements can enhance the overall shopping experience and increase sales conversion rates.
